Design and Print with the HVC Color Composer™
Step1 - Setting up a design the traditional way
The advent of digital color has created a huge and costly
headache for the printing industry. Typically
Photoshop users design in RGB or HSB.
This gives you the ability to
create many effects with your design,
and on your monitor everything
looks vibrant and sharp. You
go through hours of design work
setting up everything perfectly just
the way you like it and then send it
to your printer for a contract proof.
Unfortunately, the print world is
CMYK. When you get your
proof, all the vibrancy leaves and
so do some of the colors that you
used. Depending on your time
table you may not have any choice
but to accept what you get, leaving
you dissatisfied and paying for
something you don’t really want.
Enter the HVC Color Composer.
Step 2 - Setting up a design using the HVC Color Composer
HVC Color Composer changes all of that
because you start off on the right track.
When you work in Master Colors® HVC pigment-friendly
color space using the HVC Color Composer
all colors presented to you are in a gamut
that all printers can hit.
Imagine designing a project from
beginning to end and actually
getting the results that you expect
without having to pay more.
The HVC Color Composer does this
and so much more. Imagine that
while you are designing a job you
can create a palette of complimentary
colors at a click of a button.
That’s all there is to it. You can then
save these palettes for future use, or
for use in other programs thereby
creating color quality, consistency
and continuity. All this for practically
the cost of one poor proof from
your printer. Here’s how it works.
Step 3 - Using the HVC Color Composer
After you install HVC Color Composer
and start a new project in Adobe® Photoshop
or InDesign, set your Color Composer to
the HVC color space. Here we have chosen a target color
for the Cheshire cat logo. As you can see I am still
in the gamut range of CMYK, thereby giving the same
results on screen as I will have in print. This is
how the HVC Color Composer
keeps the non-designer as well as
the professional from making the
same mistakes commonly
associated with regular RGB to
CMYK workflows. Keeping you on
the right track in the beginning
keeps you on the right track at the
end of the road, but it gets even
better because since I have chosen
this color with the HVC Color Composer,
I can automatically create
a palette of complimentary colors.
Step 4 - Creating Smart Palettes
With a click of a button using the HVC
Color Composer, I can create a
totally customizable complimentary
color palette that I can apply to my
design, knowing that I am using
only colors for my design that
compliment one another. I can then
save these colors as a color
palette for use whenever I want to
design another product with the
same subject matter, or use the
palettes in another program to keep
my colors consistent. The greatest
value by far though is knowing that
you are creating a product that will
transfer from screen to press without
any loss to color integrity.
The HVC Color Composer is the
bridge that brings together the RGB
world to the CMYK world and
makes them work as one. It is truly
the first and only color spectrum
tool designed for the digital age.
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