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Design and Print with the HVC Color Composer™

Step1 - Setting up a design the traditional way



The advent of digital color has created a huge and costly headache for the printing industry. Typically Photoshop users design in RGB or HSB. This gives you the ability to create many effects with your design, and on your monitor everything looks vibrant and sharp. You go through hours of design work setting up everything perfectly just the way you like it and then send it to your printer for a contract proof. Unfortunately, the print world is CMYK. When you get your proof, all the vibrancy leaves and so do some of the colors that you used. Depending on your time table you may not have any choice but to accept what you get, leaving you dissatisfied and paying for something you don’t really want. Enter the HVC Color Composer.



Step 2 - Setting up a design using the HVC Color Composer



HVC Color Composer changes all of that because you start off on the right track. When you work in Master Colors® HVC pigment-friendly color space using the HVC Color Composer all colors presented to you are in a gamut that all printers can hit. Imagine designing a project from beginning to end and actually getting the results that you expect without having to pay more. The HVC Color Composer does this and so much more. Imagine that while you are designing a job you can create a palette of complimentary colors at a click of a button. That’s all there is to it. You can then save these palettes for future use, or for use in other programs thereby creating color quality, consistency and continuity. All this for practically the cost of one poor proof from your printer. Here’s how it works.



Step 3 - Using the HVC Color Composer



After you install HVC Color Composer and start a new project in Adobe® Photoshop or InDesign, set your Color Composer to the HVC color space. Here we have chosen a target color for the Cheshire cat logo. As you can see I am still in the gamut range of CMYK, thereby giving the same results on screen as I will have in print. This is how the HVC Color Composer keeps the non-designer as well as the professional from making the same mistakes commonly associated with regular RGB to CMYK workflows. Keeping you on the right track in the beginning keeps you on the right track at the end of the road, but it gets even better because since I have chosen this color with the HVC Color Composer, I can automatically create a palette of complimentary colors.



Step 4 - Creating Smart Palettes



With a click of a button using the HVC Color Composer, I can create a totally customizable complimentary color palette that I can apply to my design, knowing that I am using only colors for my design that compliment one another. I can then save these colors as a color palette for use whenever I want to design another product with the same subject matter, or use the palettes in another program to keep my colors consistent. The greatest value by far though is knowing that you are creating a product that will transfer from screen to press without any loss to color integrity. The HVC Color Composer is the bridge that brings together the RGB world to the CMYK world and makes them work as one. It is truly the first and only color spectrum tool designed for the digital age.





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