For new affiliate converts and businesses that are into pay per call lead buying, you probably won’t understand how the pay per call platform, marketplace, and exchange work. If you already understand that pay per call marketing uses calls placed to a business instead of clicks to a landing page, then you should know that there’s a marketplace which connects marketers with buyers and their leads.
This pay per call platform, in our example called Callbox Pay Per Call Marketplace, marketplace or exchange is a unique setup management system tailored to meet the needs of both buyers and marketers. In the pay per call platform, a media buyer or client is provided with leads from adverts displayed by marketers or affiliates for prospects who have an interest in your business offering. What this simply means is it connects buyers with the specific marketers they need no matter their requirements.
Also, some of these platforms integrate well with pay per call tracking systems so affiliate and media buyers can track their conversion and numbers of phone calls that convert to lead and from which area. This is to ensure marketers target appropriate buyers which would result in more number of leads for designated buyers. Typically, a pay per call platform helps all parties interact appropriately and achieve expected individual goals. If you have any additional questions you can read a nice Callbox blog with pay per call resources and marketing